“It is better to fail in originality than to succeed in imitation”. International influencer and famous Instagram personality Prerna Nigam Gautam practices this in every facet of her life. Her digital content is indeed unique, inspirational, thoughtful, and comes straight from the heart.
An award winning Leather designer from NIFT, New Delhi, and a published fashion model, she started her journey from a humble background in Meerut and has come a long way since then. She currently operates from 3 countries including India, US, and Italy & has worked with renowned international brands creating unique and outstanding digital content for her social media audience which is sizeable and growing in number every day. As a Design Internee, she created a bestseller handbag range for brand Hidesign.
Furthermore, after completing her PostGraduation in Fashion Management from NIFT, New Delhi, she did a brief stint as a Brand Manager for a renowned Footwear Brand. She left the job for further studies in London. She joined the insta wave during late 2017 and started sharing her experiences, Fashion, style, and life on insta and followers came in to enjoy the content that was original and relatable.
Being a traveler and nomad, she divides her time between 3 continents and while doing what she loves creates beautiful content. She iterates that being original is the key while expressing yourself on social media, you must add value to someone’s time and life rather than just publishing pictures of instant gratification.
She is also an entrepreneur. She designs impeccable bespoke clothing and consults people for Image building. Besides, her venture LLAMAGLAMA which is a boutique creative agency has recorded substantial business in the very first year.